Gap’s AI marketing push connects customer data, owned channels, and campaign execution across its retail brands.

AI referrals ecommerce traffic is rising, with Adobe data showing AI-referred shoppers spend longer, convert more, and more.

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...

Subscribe now to get all our premium content and latest tech news delivered straight to your inbox ...

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to ...

For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has ...

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer ...