The creator economy spent a decade minting stars. This year the money is going to whoever can manage them at scale. Fixated paid seven figures for a Roblox-focused shop. A management company Night ...

Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever before, with more than 250 ...

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the first brand to pilot ...

U.S. podcast consumption reached an all-time high in 2026, with 167 million Americans (58%) listening each month. Heather ...

There is a dress somewhere in Lana Rae’s VidCon wardrobe that started as a Pinterest pin, was never for sale, and had to be ...

When Kristal Heredia started managing a creator early in her career, she quickly learned how much the business of influence ...

Podcast advertisers deploying site visitor retargeting campaigns see dramatically stronger performance than standard buys, ...

Kevin Roose and Casey Newton, hosts of the New York Times technology podcast “Hard Fork,” have signed with United Talent ...

Sprout Social has launched a Snapchat publishing integration, making it available to all customers on the same day. The ...

The Council of the European Union will grant social media content creators access to EU leaders’ summits and select ...

PAVE Studios has selected Supporting Cast to provide subscription infrastructure for “Crime House,” the company’s true crime ...

TikTok and Strava, a tracking app for running and cycling, have launched a €100,000 pan-European Local Movement Fund, ...