Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...
You know the feeling. It’s 3:00 a.m., and your eyes pop open like someone flipped a switch. No sound, no nightmare—just the weight of your thoughts, keeping you wide awake in the middle of the night.
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