Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon’s new ‘Help me decide’ feature is designed to cut down on the time you’re spending comparing products. Amazon is well ...

The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...

Amazon is launching a new AI-powered tool that’s supposed to help you choose which product to buy. Now, when you look at ...

Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling ...

Help Me Decide is live in the US now and can be found in the Amazon app (iOS and Android) and mobile browser. If you tap ...

The e-commerce giant has launched a new feature on its app called "Add to Delivery," a button that allows customers to add ...

If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

Try these insider tips from years of Amazon and online retail experience to help you prepare, boost conversions and turn ...

Leading one of Amazon's fastest-growing regions, the VP Amazon MEAT details the pursuit of minutes-long delivery and the use ...

Amazon has partnered with photography company Shutterfly to offer Prime members 45% off most regular-priced products. Shoppers also can get free shipping on orders of $35 or more. To get the discount, ...