Are you a print subscriber? Activate your account. By Tim Nudd - 10 min 17 sec ago By Ad Age Studio 30 - 24 min 58 sec ago 1 hour 10 min ago By Adrianne Pasquarelli - 3 hours 10 min ago By Jon ...

BMW marketing must change. You see, young people “want brands that behave like human beings” said senior vice president of brand for BMW Hildegard Wortmann. Ms. Wortmann made this statement during the ...

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A slap on BMW's eco-cheek came this week from UK's Advertising Standards Authority (ASA), an independent regulator of advertising, who found that the German carmaker's ad portraying the ActiveE ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 39 min ago By Tim Nudd - 2 hours 3 min ago By Ad Age Staff - 2 hours 15 min ago By Ray Borelli - 4 hours 29 min ago By Ad ...

“The past meets the future this week,” BMW wrote on Instagram. “As far as what comes next, we’ll let you guys prophesy.” While this video on its own would seem only to hint at Ocean’s Coachella ...

It's probably just about when the convertible top drops on the new BMW F23 that the landscape shown in the new car's ad starts to look somewhat familiar. And then the sign reading Palm Springs comes ...

BMW appointed Goodby, Silverstein & Partners as its lead creative ad agency in the U.S. The finalists in the pitch, which was handled by Roth Ryan Hayes, included Goodby, Droga5, Wieden & Kennedy, ...

Ronen Kleiman has been fighting with BMW for quite a while. The video above is from 2017. He leased his i3 in 2014. In 2020, he is still asking Canadian courts to condemn the German automaker not only ...