The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Mamdani isn't campaigning like a politician. He's marketing like a brand. And the ROI is clear. And with the average age of ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

Markle's As Ever brand leans heavily on items associated with the royals, including various teas, honeys and fruit spreads..

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Brands are rethinking AI in advertising, emphasizing authentic human creativity over sterile, automated content for deeper ...

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on ...

On New Year's Eve, 2019, a Domino's Pizza delivery worker sold pizzas for $30 in Times Square, even though the same pizza ...