In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, when her husband mentioned her job title to others, there were gasps. “‘Oh ...

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...