In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...
As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...
International Brand Equity (IBE) has successfully concluded the 11th edition of the prestigious India Property Awards 2025 on ...
Under the deal, specialty nut butter maker Justin's will become a standalone company with Hormel Foods Corp. owning 49%.
In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...
Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...
Secures Spot Among Top 15 Most Valuable Brands in 2025 LOLC Finance PLC has been ranked 14th overall, in the prestigious ‘Top ...
ET BrandEquity on MSN
It's Nelly vs Shein: Swedish brand appeals copyright ruling against Chinese label
Swedish fashion brand Nelly is challenging a court decision that partially favoured fast-fashion giant Shein. Nelly is ...
Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...
Crafting a Brand Voice Through Social Media Engagement: Why Conversation Matters More Than Campaigns
Scroll through any brand’s feed today, and you’ll notice something: everyone’s talking, but not everyone’s listening. People don’t want to be marketed ...
A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless focus ...
Hormel Foods Corp. and private equity firm Forward Consumer Partners struck a new strategic partnership Tuesday, wherein ...
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