In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

In today’s relevance economy, sport is the asset that consistently outperforms. But showing up in the right kit isn’t enough ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

The influencer, who also inked with Digital Brand Architects, is looking to score a touch with major marketing brands after partnerships with Nike and Mercedes-Benz.

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...

The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Nike for the past year-plus has worked to address an overswing toward direct ...

In a post-game interview following a big win against the New York Knicks, Los Angeles Lakers player and iconic athlete LeBron James warned young athletes: “Pour it all into the game if you want to be ...

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