The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season.

The women’s World Cup victory has given India a new generation of heroes and brands their new stars with marketers expecting ...

As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

A growing array of sports advertisers have started to pressure networks to let them sponsor very granular elements of TV sports telecasts ...

Fresh Del Monte and Wonderful Pistachios on how sports partnerships connect brands, athletes, and communities through health ...

The global gaming industry has undergone significant consolidation over the past decade. Flutter Entertainment and Entain dominate the market through ...

From Gukesh D’s rise to the Global Chess League’s India debut, brands from Britannia to Adani are betting big on a sport that ...

Bet strategic advisor Simon Westbury tells Gaming Intelligence how strategic sports partnerships are shaping the operator's growth ...

The October 29 edition of the SBJ Marketing newsletter checks in with Strauss to see how it's benefitting from its postseason ...

Meanwhile, the Grove-based squad will also change its name from Atlassian Williams Racing to Atlassian Williams F1 Team, ...