In today’s relevance economy, sport is the asset that consistently outperforms. But showing up in the right kit isn’t enough ...

The influencer, who also inked with Digital Brand Architects, is looking to score a touch with major marketing brands after partnerships with Nike and Mercedes-Benz.

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

Once upon a time, sports marketing was all about visibility. Were you even trying if your logo wasn’t on a jersey, a stadium wall, or flashing between timeouts? It was a simpler era where reach meant ...

Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Nike for the past year-plus has worked to address an overswing toward direct ...

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As a result, Maria Valdes, previously Puma’s chief product officer, has been named chief brand officer, overseeing the new ...

The October 22 edition of the SBJ Marketing newsletter covers U.S. Bank's impending takeover of the banking sponsorship ...

India won its first-ever ICC Women’s Cricket World Cup after defeating South Africa by 52 runs in the final on Sunday.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. In an era of cord-cutting and increased viewer ...