Eyeshadow collections for mature skin, sensitive eyes, oily lids and more.

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Makeup artist Erica Taylor demonstrates how to modernize your glam erica taylor/Tiktok Friends. Gen Z is knocking at the door with more beauty advice (and coming for your makeup routine). That's right ...

TikTok's viral 'eye wig' hack delivers instant eyeshadow without effort — perfect for beginners or anyone wanting defined ...

When I was in high school, eye shadow was everything. I watched every YouTube video tutorial to to create the ideal smoky eye. I collected Urban Decay Naked Palettes like rare stamps. I woke up extra ...

What we love most about an eyeshadow stick is that it does not require much thought. With one quick flick of your wrist, you ...

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While Kate Middleton’s makeup typically leans minimal, her eyes are always the standout. She gravitates toward soft, neutral ...

It’s official: It’s time to toss your summery gold eye shadows and try something a bit different for the quickly approaching colder weather—and by different, we mean purple pigments. Why, you ask?