Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

The Japan Food Product Overseas Promotion Center (JFOODO) has been engaging U.S. millennials since 2017. In FY2025, they will ...

I'll be honest with you. I don't love the taste of matcha. I do, however, greatly appreciate its effects on my body after a ...

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

LINE MAN, Thailand’s No.1 food delivery platform, has released its 2025 food trends based on insights from more than 10 ...

Morris says the catalyst for the change was Gen Z. Today’s younger consumers are fuelling matcha’s meteoric rise, and social media is the main driving factor behind trend. “This generation has quickly ...

Green tea is the top choice for dietitians promoting a longer life. This popular beverage fights cell damage with powerful ...

Despite its benefits, certain people should strictly avoid matcha tea due to its strong compounds. Those with liver diseases or elevated enzymes should avoid matcha, as concentrated catechins may ...

Equitea, which co-founder Quentin Vennie brands on social media as “Baltimore City’s first matcha studio,” got its start in ...

Aside from having a more sustainable production compared to matcha, hojicha’s complex flavors create many possibilities for food and drink ...