It’s true: whether you have small eyes, hooded eyes, round, or deep-set, the simplest of eye make-up tricks can transform ...

See how invisible lid tape can transform hooded eyes by creating a higher crease and revealing your eye makeup. A simple, beginner-friendly technique that delivers an instant lifted effect.

Struggle with eyeliner on sensitive, watery eyes? Learn prep, product, and application tips to keep kajal in place, reduce irritation, and avoid smudging throughout the day.

Discover how to apply shimmery Christmas makeup in your 30s, 40s, 50s, and beyond with expert-backed tips on sparkly eyeshadow, radiant skin, flattering finishes, and age-inclusive holiday glam that e ...

A look at the different eyeliner formulas in the market and how each one creates a distinct effect with minimal effort ...

Bell highlights the trend of a bold eye look—specifically one paired with neutral beauty trends, so it still gives that ...

Now, it’s time to shop. Ahead, celebrity makeup artists (including Jane Fonda’s) share their favourite mascaras to use on ...

Best known as the singing voice of Rumi in the hit animated Netflix movie KPop Demon Hunters, Ejae is becoming a household name and face regardless. The brain and vocal powerhouse behind “Golden” has ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

For me, looking and feeling your best is about balance, confidence and embracing your age and the changes it brings ...

Screen time isn't the only way to strain your eyes. You probably hold a book up close for long periods when you read it. Both activities can lead to nearsightedness, or myopia, which means faraway ...