I'll be honest with you. I don't love the taste of matcha. I do, however, greatly appreciate its effects on my body after a ...

Morris says the catalyst for the change was Gen Z. Today’s younger consumers are fuelling matcha’s meteoric rise, and social media is the main driving factor behind trend. “This generation has quickly ...

The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

Some social media users are claiming that drinking matcha tea can lead to an iron deficiency. The high concentration of tannins in matcha can actually block your body’s ability to absorb iron. To ...

Equitea, which co-founder Quentin Vennie brands on social media as “Baltimore City’s first matcha studio,” got its start in ...

A tea shop selling creative blends of the nation’s favourite beverage has Windsor – offering a blend exclusive to the town ...

Matcha went from a quiet, niche tea to a global must-have almost overnight. TikTok, Instagram, and Pinterest turned it into a ...

Junbi Waikīkī at Royal Hawaiian Center is offering a vibrant, matcha-centric menu with festive limited-edition BT21 ...

If you love matcha, it's essential to have the proper tools to prepare the frothy green tea. That starts with a bamboo whisk, ...

Saro Varjabedian is a New York-based cinematographer, filmmaker and writer whose work has screened at festivals around the ...

"Generally, the more oxidized the tea, the longer and/or hotter you want to steep the tea," Richolt says. "With white and green teas, you want to use a lower temperature, preferably, or at least less ...