Mumbai: If numbers could talk, they’d tell you this — in Bollywood, the gloss costs more than the grit. On an average film ...

The reality competition show has become a cultural talking point in Korea, climbing to number one with a 665% viewership ...

Kylie Cosmetics’ new King Kylie collection is a glam throwback to the 2010s era, complete with metallic eyes, matte lips, and ...

A pick-me-up after the race, a chilly fellow traveler in the Village and more reader tales of New York City in this week’s Metropolitan Diary.

Get ready for a sexy Halloween fall grunge glam look! This video covers all the steps to inspire your Halloween makeup.

It's filled with plumping poppy glosses, green-changing pH lip oils, Tin-Man-inspired eyeliners, and sets fit for glam Glinda ...

Call it nostalgia or “clean girl” fatigue, but we miss the colorful artistry and experimental nature of the “2016” makeup era ...

Paris Geumson, Sontail, Oh Dolcevita Advance to Finals Judges Praise Oh Dolcevitas Flawless Makeup as Finalists Prepare for Ultimate Challenge ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

This video features a start-to-finish drugstore glam makeup tutorial, showcasing affordable products for a bronzey glam look.

When “Just Makeup” dropped on Oct. 3, few expected a reality competition centered on contour palettes and eyeliner precision to become Korea's next new obsessio ...