The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Ilona Maher, 29, got all dolled up for Halloween, creating an “iconic” look for a weekend costume party. The stunning ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Mattel announced a second Barbie doll modeled on Fleetwood Mac singer Stevie Nicks -- this time inspired by her 1981 debut ...

Two new Barbie dolls with disabilities are being released on Tuesday, July 23, as part of an expansion of the Barbie Fashionistas line, Mattel announced in a news release. The new dolls, known as ...

While other major companies roll back their diversity, equity and inclusion (DEI) initiatives, Mattel Inc. has launched the first Barbie® doll with type 1 diabetes. The doll, part of Barbie's ...

Mattel has introduced a new Barbie that may connect with the approximately 304,000 children and adolescents with type 1 diabetes. The doll is the first Barbie to have the medical condition. The Barbie ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...