Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Ilona Maher, 29, got all dolled up for Halloween, creating an “iconic” look for a weekend costume party. The stunning ...

President Donald Trump’s tariffs are hitting toy giants Mattel and Hasbro as the critical holiday season nears.

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

Barbie's latest collaboration with rock legend Stevie Nicks has become a topic of notable online conversation. The new Stevie ...