The toy industry finds itself trying to catch up with an unexpected hit, leading to unfilled Christmas wish lists.

Mattel's official Wicked collection features dolls inspired by Grande, Erivo and Marissa Bode's characters from the hit movie ...

Barbie's latest collaboration with rock legend Stevie Nicks has become a topic of notable online conversation. The new Stevie ...

There are many ways to celebrate Halloween and treats you can give the kids. But how about going for some Hot Wheels this ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

We're helping you take the guessing out of the game with our top picks of the 20 hottest Disney toys. From beloved princesses ...

Hot Wheels continues its collaboration with Daniel Arsham with a 1:64 die-cast model inspired by Arsham's personal 1973 ...

Netflix partnered with Mattel and Hasbro to launch KPop Demon Hunters toys and merchandise, set for global release in spring ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Build-A-Bear and Mattel Creations will release products inspired by Elphaba and Glinda in Wicked: For Good on Oct. 29.

Roblox's highly anticipated new immersive Monster High game will bring Mattel's iconic doll franchise to the digital world ...

How It's Done: Here's Where to Shop 'KPop Demon Hunters' Monopoly Games Before It's Gone for Good ...