Did any of you see this coming? Mattel has launched several exciting Hot Wheels projects in recent years, but this one is the best of them all.

Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

It's a busy month for Hot Wheels collectors, with yet another special model going live on Mattel Creations soon—it's a ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

The toy industry finds itself trying to catch up with an unexpected hit, leading to unfilled Christmas wish lists.

Hailing from the rocky terrain of the planet Geolon, Rokkon is a formidable ally in the battle against evil. The Comet Warriors were introduced in the She-Ra: Princess of Power series, followed by an ...

"This Día de Muertos, we celebrate traditions both festive and enduring," the Mattel Creations website states. "The stories of this lost soul are deeply rooted in Mexican folklor ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today a forthcoming update to the Mattel Creations Virtual Collectibles Platform. On April 27, the platform will introduce its ...

The KPop Demon Hunter craze is about to blow up in your collections as the license has been acquired by two top companies ...

Mattel is sinking its teeth into Street Sharks. 30 years after launching its line of action figures inspired by the “Jawesome” animated series in 1994, the toy company will release a new retro toy ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...