In 2003, as Michael Jordan stepped away for the final time, Nike dropped the Air Jordan 18, a classy farewell crafted by Tate Kuerbis and Mark Smith. Wrapped in suede and elegance, it hid its laces ...

Explore how the NBA transformed into a billion dollar empire through strategic growth and star power in sports entertainment.

Four of The Athletic's writers teamed up to rank the 30 NBA Cup courts for this season. Which court did the writers rank as ...

Tracy McGrady reflects on his injury-ridden career and how load management could have helped him sustain his prime longer.

From superstars shining bright to the rookie class showing out, these 4 things marked the start of the 2025-26 season.

NBA players absolutely smashed the all-time record for 40-point performances in a single campaign. Altogether, the players ...

Like it or not, *The Chosen One* is nearing the twilight of his legendary career. LeBron James — regarded by many as the greatest of all time (GOAT) — will soon turn 41 years old and is about to begin ...

The iconic Air Jordan 12 “Taxi” returns on November 8, 2025, featuring its classic white and black design with gold accents ...

NBC was widely praised for its presentation of the NBA's opening night as the network returned to broadcasting games for first time in decades.

Michael Jordan’s return to NBA television came with a familiar mix of humility, humor, and competitive fire. In his first ...

Michael Jordan has returned to the spotlight as a special contributor for NBC, which will result in more hype for the Air ...