This year's 99th Macy's Thanksgiving Day Parade featured crowd-favorites like the SpongeBob and Spider-Man balloons, along with vibrant Labubu floats that added new excitement to the holiday lineup.

There have always been confetti, marching bands and Santa, but today’s parade is not the parade of yesteryear — deliberately.

Crowds in New York City bundled up to take in the latest version of a tradition that has run for nearly a century. Crowds in New York City bundled up to take in the latest version of a tradition that ...

From Busta Rhymes to Labubu and ‘Stranger Things,’ the parade featured various floats and performers that highlighted online fan favorites and previous hits.

The SpongeBob SquarePants balloon is one of the oldest in the Macy's Thanksgiving Day Parade lineup, and the cartoon character made his parade debut in 2004. The 2025 Macy’s Thanksgiving Day Parade ...

Following the annual Macy's Thanksgiving Day Parade in New York on Nov. 27, 2025, posts containing images that appeared to ...

The Noorah balloon floats down Sixth Avenue during 2025 Macy's Thanksgiving Day Parade on Nov. 27, 2025. Gabby and Sandy Paws heads down Sixth Avenue during the Macy’s Thanksgiving Day Parade on ...

Get the latest news from N.Y.C. as the 99th Macy's Thanksgiving Day Parade kicks off. Follow this year's floats, performances, celebrity appearances and more.

Before digging into the food and Black Friday sales, the morning of Thanksgiving is for one thing: tuning in to watch gigantic balloons float their way down 6th Ave. Today, the 99th annual Macy's ...

For more than a century, the Macy's Thanksgiving Day Parade has been a Thursday morning tradition, crowding the streets of downtown New York City with sky-high balloons, and show-stopping musical ...

Macy’s was not the first company to throw a Thanksgiving Day parade Alyssa Davis is a contributing writer at PEOPLE. She has been at PEOPLE since 2025. Her work has previously appeared in outlets such ...

Here's what you need to know about whether Starbucks coffeehouses will be open or closed on Thanksgiving in 2025.