Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

Urban Decay who?

From rose-gold jewelry and devices to celebrities decked out in head-to-toe pink, it would seem that pink’s popularity only continues to grow. Pink eyeshadow is one of the latest must-haves. And while ...

Admittedly, bright shades of pink may not be the first pigment you typically reach for when dreaming up a new eye makeup look. But for romantic days like V-Day and beyond, it’s actually the *perfect* ...

Frosty pink is wintery counterpart to summer’s beloved “strawberry makeup" going viral on BeautyTok right now.

Which pink eyeshadow palettes are best? Pink is a soft, sometimes-overlooked eye shadow color that adds softness and whimsy to a makeup routine. On pale skin, it can make skin look dewy and fresh. On ...