The THX logo appearing on screen has become synonymous with the feeling of settling in for a truly cinematic experience. Developed at George Lucas’s Lucasfilm in the early 1980s for the release of ...

THX Ultimate Cinema, a new premium large format brand, will launch at the Regency Westwood Village Theater. By Carolyn Giardina Tech Editor The first THX Ultimate Cinema — a new premium large format ...

THX will debut its premium large format brand called THX Ultimate Cinema this spring or summer, it announced. It features a dual-laser 4K Barco projectors and a THX-certified 7.1 immersive sound ...

Thanks to larger-than-life superhero movies from Marvel and DC and visual sci-fi feasts like Gravity, large-format movie experiences are seeing a strong surge in popularity. The leading brand for ...

A cinematic alliance between George Lucas-founded THX, in its highest-quality ‘Ultimate’ version, is getting into the giant screen business. THX Ultimate Cinema is linking with high-end projector ...

Cinema technology company, THX has pacted with a Chinese government testing institute to develop standards and services for China’s booming theatrical exhibition sector. The deal sees THX work with ...

The George Lucas-founded firm also expanding links with China Film Group By Clifford Coonan Director George Lucas (left) with Robert Duvall on the set of "THX 1138," which began as his USC film. THX, ...

There are some iconic movie title cards out there, but perhaps none as monumental as that of THX, the Lucasfilm subsidiary whose logo accompanies that huge swelling sound you’ve definitely heard ...