What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

The employee, who headed the marketing division, explained that his team was already working under pressure with limited ...

A marketing head at a medium-sized company in India quit after the bosses restructured the salary without any discussion.

Cull cow marketing is rarely an all-or-nothing decision. The nuances of each operation should be discussed when deciding to ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

Many companies repeat the same missteps. Here are five real-world examples and the lessons you can apply before setting your ...

Client-focused, digitized services have become the norm across all industries, and law is no exception. Tech-enabled legal services and ...

If you run a small or medium-sized business, you’ve probably tried influencer campaigns or referral programs that didn’t ...

Leading international influencer marketing agency Ykone Group, parent company of the Bold Management talent agency, has ...

Discover how AI is supercharging influencer marketing, key trends for investors, and top opportunities shaping the industry's ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

EV battery performance, safety, charging speed and range could be improved with technology in a new chip set for battery ...