The matcha shortage, fueled by social media trends and compounded by many farmers retiring and young people not continuing ...

Explore Japanese matcha, from ceremonial and culinary types to top regions, brands, recipes, and where to enjoy it in Japan.

I'll be honest with you. I don't love the taste of matcha. I do, however, greatly appreciate its effects on my body after a ...

Aside from having a more sustainable production compared to matcha, hojicha’s complex flavors create many possibilities for food and drink ...

At the moment, matcha is a sensation, its popularity skyrocketing in recent years. However, due to low-quality powders ...

WALK down any high street and you’ll see them – throngs of people holding bright green frothy drinks in see-through cups. Matcha is the must-have drink of 2025. It’s everywhere. Sales of the Japanese ...

Matcha is a finely ground green tea powder made from specially grown and processed tea leaves, originally from Japan. Unlike regular green tea, where leaves are steeped and discarded, Matcha is ...

Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

What you need to know about the green drink that's trending on TikTok Twenty-four-year-old Egyptian expat Shahenda Elsayed wasn’t impressed with her first sip of matcha, which has been touted as green ...

Matcha's popularity as a health drink masks potential downsides of excessive consumption. High intake can strain the liver due to concentrated catechins like EGCG, interfere with nutrient absorption, ...

Now, top matcha brand Sipspa is celebrating its second birthday with a rare 30 per cent off sale all matcha, accessories and sets until the end of June. For a limited time only, shoppers can pick up ...

Colorful drinks have been all the rage at Starbucks since the Pink Drink went viral in 2016. This secret menu matcha drink is another one worth trying.