Now based at the Yas Creative Hub, CNBC aims to further strengthen its integration within the emirate’s growing media ...

Affiliated with Edelman, UEG has appointed Sawsan Abdillahi as SVP, Creator Partnerships MENA to strengthen its creator ...

The Equiti campaign was rolled out through digital video, CTV, premium sports publishers, programmatic media, socials and ...

Industry leaders share why retail media is extremely powerful when planned properly, but underwhelming when treated as a bolt ...

The campaign was brought to life as an episodic storytelling platform through social media, video content, CRM communications ...

Saatchi & Saatchi Qatar and Publicis Media Qatar build a three-layer weather system that activated media across ELAN Media's network only when the city was genuinely thirsty.

VIRTUE Arabia will be led by Tarek Khalil, the former managing director of VICE Media Group’s Middle East business.

The 'Tasbeera x Instax Mini LiPlay+' campaign introduce as a music moment and a celebration of self-expression through the Instax lens.

Sharx Marketing Agency will deliver strategic storytelling, premium content, digital performance, and a launch narrative for ...

BackLite KSA, a Multiply Media Group company in KSA, will manage and commercialise a premium DOOH advertising network in Saudi Arabia.

Here are all the insights, real-time reflections and unfiltered takes from Cannes Lions Festival of Creativity 2026.

The latest research from Snap Inc. and Kearney MEA outlines how brands in Saudi Arabia can close the gap between digital ad ...