纽约 ——2026年2月10日——尼尔森公司基于大数据+样本测量数据显示，约1.256亿*观众于2月8日周日观看了第六十届超级碗赛事。美国全国广播公司（NBC）转播的本届超级碗收视规模位列历史第二 ...
2025 年的全球营销格局充满活力。人工智能的快速发展和可购物广告的兴起带来了令人兴奋的机遇，但该行业也在应对全球市场的波动，包括供应链的不确定性和消费者情绪的变化，从而带来了 ...
The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...
Marketers have always been pressured to deliver measurable returns on their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. And to deliver, marketers ...
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a ...
How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...
From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...
Ogłoszenie zwycięzców nagrody ARTEY: świętujemy najczęściej oglądane hity na ekranie, dzięki wsparciu firmy Nielsen. Wyprzedź zmieniające się zachowania fanów sportu, od Super Bowl po igrzyska ...
Des publics réels. Des données réelles. De vraies décisions. Les données et les mesures complètes de Nielsen sont à la base de l'avenir des médias. Restez à l'avant-garde des changements de ...
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