Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon’s new ‘Help me decide’ feature is designed to cut down on the time you’re spending comparing products. Amazon is well ...

Amazon’s new Help Me Decide feature uses AI to recommend the best products fast so you can shop smarter with confidence.

Help Me Decide is live in the US now and can be found in the Amazon app (iOS and Android) and mobile browser. If you tap ...

Amazon is launching a new AI-powered tool that’s supposed to help you choose which product to buy. Now, when you look at ...

If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...

If you’ve been wandering the digital aisles for too long, it will appear and end your indecision once and for all.

Initially, the Help Me Decide tool will be available to "millions" of U.S. consumers picked randomly, suggesting a limited test to see how it performs and whether shoppers use it.

The e-commerce giant has launched a new feature on its app called "Add to Delivery," a button that allows customers to add ...