Some eyelash growth serums can make your lashes thicker and less prone to falling out by strengthening the hairs too. Lemme break down some of our top picks (including the one that gave me thicker, ...

Tired of curling your lashes only for them to slouch back down? That’s where the best lash lamination kits to the rescue. “A ...

Testing gear and gadgets is our job. But spending our own money on it? That’s when you know it’s the real deal. Here’s what ...

Looking for a makeup artist-approved foundation that 'does not budge all day' and won't break the bank? This cult-favourite ...

Tom Ford’s Ultra Shine Lip Color lives on the glossy end of the lipstick spectrum with a high-shine finish that looks plush ...

Costume designer Smriti Chauhan breaks down the beard, the salwars, the silicon jewellery and the madness behind the magic of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Los Angeles Film Critics Association are announcing their winners for the best films and performances of 2025.

Too Faced's Better Than Sex mascara promises dramatic lashes with just one coat. We look at why it's America's bestselling ...

Newsflash: A pair of under-eye masks isn’t going to change your life or make you look 10 years younger. But anything that ...

The lightweight spray has been a staple for tons of A-list celebs since 2020. It primes and sets makeup for up to 16 hours ...

Is Sephora’s annual December sale worth the hype? Yes. These are our favorite deals on expert-vetted makeup, skin care, hair ...