Founded by Rev. Jesse L. Jackson, Sr., the Rainbow PUSH Coalition is a multi-racial, multi-issue, progressive, international membership organization fighting for social change. Its mission is to ...
As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...
In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...
International Brand Equity (IBE) has successfully concluded the 11th edition of the prestigious India Property Awards 2025 on ...
Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.
Under the deal, specialty nut butter maker Justin's will become a standalone company with Hormel Foods Corp. owning 49%.
Secures Spot Among Top 15 Most Valuable Brands in 2025 LOLC Finance PLC has been ranked 14th overall, in the prestigious ‘Top ...
Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...
In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...
ET BrandEquity on MSN
It's Nelly vs Shein: Swedish brand appeals copyright ruling against Chinese label
Swedish fashion brand Nelly is challenging a court decision that partially favoured fast-fashion giant Shein. Nelly is ...
Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...
Crafting a Brand Voice Through Social Media Engagement: Why Conversation Matters More Than Campaigns
Scroll through any brand’s feed today, and you’ll notice something: everyone’s talking, but not everyone’s listening. People don’t want to be marketed ...
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