Bull riding looks like eight seconds of adrenaline - but the other side of the story is cracked ribs, torn knees, concussions ...

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...

A spur-of-the-moment decision to wear a helmet may have saved bull rider Willy Ives' life last August. He borrowed a friend's helmet on a whim. While riding in the competition, Ives was bucked off.