K-idol IU says she perfected her famous smile by practising in front of the mirror

The South Korean singer-actress stars in her first toothpaste commercial for Colgate Optic White Purple. Read more at ...
manilatimes

Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential

"We are thrilled to collaborate with IU, the Queen of K-pop, a partnership poised to make a significant impact with beauty enthusiasts across Asia and globally," said Samir Singh, EVP Marketing, ...
Hosted on MSN

Colgate debuts first-ever Optic White Purple Serum: A game-changer in oral beauty

COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...
Business Wire

Style Icons Rodner Figueroa and Karla Martinez Were All Smiles Behind the Scenes with Colgate® Optic White™ Toothpaste

NEW YORK--(BUSINESS WIRE)--A bright, healthy smile is the perfect accessory to any red carpet look. Fashion journalist and television producer Rodner Figueroa is sharing his secret to a white smile on ...