Sofia Richie Grainge recently shared her latest lip combo on TikTok, immediately catching our attention (and racking up over ...

From Washington state to northern New England, American businesses that have long depended on Canadian visitors are seeing ...

Discover the top 8 golden shimmer beauty launches for Christmas, featuring glitter primers, eyeshadows, highlighters, glosses ...

Discover the professional makeup secrets that create the illusion of bigger, brighter eyes for any eye shape or age.

The actor tries her hand at beauty vlogging with her favorite high-end and drugstore products—one picked up on her first trip ...

The wedding season is here, and your cocktail outfit will be incomplete without the presence of the dramatic smoky eye that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Hydration is key to achieving that fresh, awake look, and it starts before you apply any makeup. Drinking water and using a ...

The "Flowers" singer showed her engagement ring with a Taylor Swift-approved nail choice at the premiere of Avatar: Fire and ...

It’s true: whether you have small eyes, hooded eyes, round, or deep-set, the simplest of eye make-up tricks can transform ...

In a recent post, makeup artist Shruti Arora highlights the significance of eyeshadows for achieving a bigger, lifted eye look.