Sofia Richie Grainge recently shared her latest lip combo on TikTok, immediately catching our attention (and racking up over ...

From Washington state to northern New England, American businesses that have long depended on Canadian visitors are seeing ...

One Cosmo editor says: "If your skin looks greasy as hell by noon, try this killer drugstore foundation. It’s loaded with ...

Discover the top 8 golden shimmer beauty launches for Christmas, featuring glitter primers, eyeshadows, highlighters, glosses ...

Discover the professional makeup secrets that create the illusion of bigger, brighter eyes for any eye shape or age.

The actor tries her hand at beauty vlogging with her favorite high-end and drugstore products—one picked up on her first trip ...

Because it's not winter makeup without light-shifting glitter pigments, frosted blue shadows, and more glittery goodness.

The wedding season is here, and your cocktail outfit will be incomplete without the presence of the dramatic smoky eye that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Hydration is key to achieving that fresh, awake look, and it starts before you apply any makeup. Drinking water and using a ...

The "Flowers" singer showed her engagement ring with a Taylor Swift-approved nail choice at the premiere of Avatar: Fire and ...