How Cynthia Erivo helped develop Elphaba’s more ’empowered’ hair and makeup look in ‘Wicked: For Good’ (exclusive video)

Cynthia Erivo wasn't just a passive participant in creating the look for Elphaba Thropp, aka the Wicked Witch of the West.
Marie Claire on MSN

Bye bye, boring shadows and liners—colorful glam is trending for 2026

Très chic!
Stylist on MSN

Alpine beauty is the modern way to do frosted make-up this festive season

Flushed cheeks, pearlescent skin and soft, frosted lids – it's the après-ski update your winter make-up bag ...

Pinterest Predicts 2026: The 21 Biggest Trends We Can Expect To See Next Year

Alas, there’s always gonna be a trend to follow. That’s culture, after all. And Pinterest has predicted 21 different trends ...

70 Gifts for Teens That Are Actually Cool, According to Real Gen Z-ers

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...