Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

The the best time to start your festive shopping if you want to save money, skip the delivery chaos and actually enjoy the ...

Robby Stein, Google’s VP of Product for Search, revealed that the company is working on a deeply personalized AI-driven ...

I think these three make for excellent buys during November, as they should provide investors with impressive returns over ...

In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

AI may dominate the headlines, but Sam Piliero, Founder of The Moonlighters, argues that live shopping will shape the next era of e-commerce by bringing authenticity, trust and community back into the ...

In an attempt to avoid the European Union antitrust fine, Alphabet's Google has offered to make further changes to its search results. Google said its latest adjustments were made so that search ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Walmart and OpenAI join forces to bring AI-powered shopping to ChatGPT, forever changing search, discovery, and retail ...