Life Fitness / Hammer Strength is proud to introduce the Universal Cable, a dual-adjustable pulley system that combines smart design, accessibility and total training versatility.

Strongway Gym Supplies has announced the availability of its latest squat rack and power cage packages, designed to meet the growing demand from home gym users and fitness professionals across the UK.

Unlike many machines at the gym, the cable pulley has stood the test of time. That's because the cable pulley and cable crossover machines are some of the most versatile pieces of gym equipment, ...

Strongway Gym Supplies has announced the introduction of new strength training systems for 2025, broadening its catalogue ...

Lateral raises are an isolation movement used to target the lateral head of the deltoid muscle. The prime function of this muscle is to laterally abduct the arm. A well-developed lateral deltoid gives ...

You're confident with dumbbells, know how to swing a kettlebell, and pump a barbell like a champ…but when was the last time you gave the cable machine some love? If you’re avoiding the pulleys, you’re ...

You may not see this exact variation performed in the gym as often, but it can completely transform your back.