Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

How can you improve email deliverability and engagement? Grow your subscriber list? Boost open rates? Here are my answers, based on 15+ years of industry experience.

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

BUFFALO, N.Y. (WIVB) — The Bills and Maple Leaf Sports & Entertainment announced Tuesday a new Toronto-focused marketing campaign, the team’s latest effort in growing its fanbase in the Greater ...

Chief Marketing Officer Neil Frauenglass said Visit Philadelphia usually spends around $5 million on a campaign per year, with those funds focused on advertising in mid-Atlantic cities like New York, ...