For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

After the FDA announced it was cracking down on what it has determined to be “misleading” or “deceptive” direct-to-consumer pharmaceutical ads, the floodgates have opened. In the first few days after ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Balancing upstream marketing and downstream marketing means less wasted time, money, and opportunities. But why is each of them so important to consider? Upstream marketing helps you discover what ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Even in this age of digital marketing, old-fashioned techniques still make for effective life insurance marketing. Many consumers appreciate how marketers leverage technology to enhance the speed and ...