Phenomena are hard to predict, but our team saw the meteoric rise of the Netflix movie, KPop Demon Hunters, coming.

Drivers around the world compete for a chance to have their creations turned into official Hot Wheels die-cast cars.

The toy industry finds itself trying to catch up with an unexpected hit, leading to unfilled Christmas wish lists.

Stevie Nicks’ Bella Donna Barbie doll sold out in under 24 hours, and the story was the same for her last Mattel ...

Very soon, Mattel and Hasbro will launch an exclusive line of official toys from Kpop Warriors, the famous Netflix movie ...