John Tesh's iconic song "has such a different feel from any other piece of theme music that’s out there. ... It just fits ...

NBC’s lead team of play-by-play man Mike Tirico, analysts Miller and Jamal Crawford and sideline reporter Zora Stephenson ...

Few arenas are named after a team owner’s company. But Dan Gilbert owns Rocket Mortgage and the Cleveland Cavaliers, who play in Rocket Arena.

For a generation of fans who witnessed NBC broadcasts bookended by three-peats – starting with Michael Jordan’s first ...

Doubleheader Featuring Knicks-Bucks and Clippers-Warriors Averages 3 Million Viewers – Nearly Tripling Last Year’s Viewership ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new ...

A Basketball Hall of Famer and five-time NBA All-Star, Reggie Miller played 18 seasons with the Indiana Pacers and is widely ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated for broadcast across NBC and Peacock. At the company’s 30 Rockefeller Plaza ...

The "30 Rocks" activation, launching Thursday, Oct. 16 through Tuesday, Oct. 21, will feature a custom LED basketball ...

The NBA is finally back on NBC. For the first time since 2002, the league will once again broadcast games on the network. It all tips off on opening night Oct. 21, with a banner-raising ceremony in ...