Heritage olive oil brand Filippo Berio’s new identity builds a unified global shelf presence

Filippo Berio, the historic Tuscan olive oil brand founded in 1867, unveils its new global identity developed in partnership with Robilant, Italy’s leading ...
Retail Times

NIQ launches new Brand Traction Score designed to reveal how effectively FMCG brands convert shelf presence into real consumer purchases

Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to NielsenIQ (NIQ)’s Brand Traction Score, a new metric that measures how ...