The legendary Japanese artist brings his anime-inspired visual world to BAPE's iconic silhouettes, debuting during Art Basel ...

If you spot purple paint on your early morning hike, it might be best to turn around and find another route, because you might be trespassing. Many U.S. states abide by the "purple paint law," which ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? The human eye does not actually see purple, as purple is not a color on the visual ...

Nigo is here. Well, he’s always been here. The legendary designer has been a cornerstone of modern sneaker and streetwear culture for decades, studying under fellow icon Hiroshi Fujiwara before ...

Once Wayne invaded the “Best Rapper Alive” discussion in the mid-’00s, he began cementing his status as a commercial titan even beyond hip-hop. Everyone from Enrique Iglesias to Shakira wanted a piece ...

Disillusioned with grad school, Nigel Braun dropped out to film chemistry videos in his parents’ garage in Montreal. Then millions began viewing his whimsical and occasionally dangerous experiments.

Mondo, the maker of Olympic tracks since 1976, wanted something new for 2024. Dozens of hues and 200,000-plus square feet of rubber later, the Stade de France has a daring, new look. The purple track ...

Wendy Melvoin, guitarist for Prince's genre-bending band The Revolution, remembers one of their most iconic songs started with an idea — and a challenge — from the boss himself. Prince broached the ...

A group of archeologists just published a paper with proof that Greeks on the island of Aegina Kolonna manufactured a very rare dye called Tyrian purple as early as 1600 BC. Here's how the group ...

If Lil Wayne and BAPE embraced the fake BAPE craze of the early 2000s, why didn’t you? Lil Wayne may have been caught up in the fake BAPE craze of the early 2000s thanks to NIGO, the brand’s creator.

In the fall, when Stella Vanderhook walked into her weekly musical-theater class in Newport Beach, Calif., she couldn’t help but notice that everyone was wearing the same oversize sweatshirt. “I ...

If you haven't yet heard of A Bathing Ape—the Japanese fashion brand that was founded back in 1993 but has gained a cult following on this side of the Atlantic thanks, in large part, to the company's ...