While not particularly a new trend, emerging from online communities a decade prior, the shower orange trend has recently ...

While 10-step skin care routines have been substituted for pared-back skinimalism, TikTok is leading the charge on a new maximalist beauty practice: the everything shower. The process is peak ...

Kay and Tay are almost ready to welcome their little bug The TikTok stars shared exclusive photos with PEOPLE from their baby shower over the weekend, which was ladybug-themed The couple is currently ...

In a now-deleted TikTok, she shared her personal hygiene routine, seemingly unaware it would cause such fierce backlash. “How many times a week is the average person showering?” Eve, who is a ...

Jasmine Tookes recently revealed the secret behind her supermodel skin—and it’s more affordable than you think. In a TikTok video, Tookes, now the founder of skincare wellness brand Brunel, unveiled ...