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As TikTok faces a pivotal moment in the United States, with the popular app on the brink of a nationwide ban scheduled for Sunday, January 19, 2025, its influence on music and pop culture remains ...

This study seeks to better understand the accounts that U.S. adults choose to follow on TikTok. The TikTok user experience happens largely within the site’s For You page, a feed that is “unique and ...

On TikTok, Americans often follow people who have a strong social media presence. These people are often referred to as “influencers” or “content creators,” though they rarely use either term to ...

With billions of users worldwide, TikTok is one of the most popular social media platforms on the planet. Viral trends, trending sounds, and popular dances, there's no limit to what can kick off on ...