Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” ...

According to some estimates, more than half of the content on the internet is now generated by AI. Considering how long it took humans to generate the other half, you’re probably thinking, “That ...

Data was meant to make marketing smarter. Somewhere along the way, it made us forget what we were trying to understand in the first place. For most of my career, I believed marketing was a bridge ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

AI will play a bigger role in shaping how marketers engage customers and run campaigns in 2026. The technology is moving beyond pilots into scaled programs — a shift confirmed by the Marketing AI ...

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as the infrastructure machines can fetch, parse, and trust. Treat the ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many ...

Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users.

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than clarity. The ...