The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

One of the report’s standout findings was a notable drop in year-on-year share and reach for the Eurovision Song Contest. The 2026 broadcast recorded a 27.95% share of the audience, putting it into ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ and ‘Bluey’ Popping NEW YORK – May 19, 2026 – According to Nielsen’s March ...

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Nielsen’s MDE offering at scale. NEW YORK, April 15, 2026 – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a ...

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace NEW YORK, April 8, 2026 — Gracenote, the content intelligence business unit of Nielsen, ...