The CMO Council has launched a framework to predict the business value of marketing technology (martech) investments, in partnership with research and consulting firm MartechTribe.

The research sector should expand its recruitment focus beyond degrees to reduce bias, increase access to diverse skills and account for how the outlook has changed for young people, according to ...

Market intelligence company Euromonitor International has released the latest version of its flagship market data and ...

The future of market research will depend on making the case for the “value of expertise, judgement, interpretation and ...

The UK's social media ban has been a curious example of the personal and the professional colliding on LinkedIn. Of course, ...

High levels of concern among younger adults about misinformation on social media is not leading to reductions in use of the platforms, according to data from IPA Touchpoints.

Data and research company YouGov has added support for the Model Context Protocol (MCP) standard to help connect YouGov data ...

Former Fiftyfive5 executives Darren Kemp and Keira Braybrook have co-founded strategic research consultancy Instella, based ...

Cooking is a good analogy for how insights professionals can help businesses stay relevant in a disrupted world.

Marketing insights company MarketVision Research has appointed David Santangelo as vice-president in the company’s client ...

Sensory and consumer research software provider Compusense has partnered with behavioural research and strategy firm ...

Europe is closing the AI readiness gap with North America but there is a growing divide between smaller and larger firms that ...