We agree that the right priority here is to give customers what they want,” YouTube TV acknowledged in a blog post. “As you know from the many content disputes you've been part of, customers don't want companies fighting and content blackouts.

Disney-owned content is off Google-owned YouTube TV as the two companies failed to renew a contract. It's not the first time it happened.

If you're one of the millions of YouTube TV customers who had hoped to watch ESPN's College GameDay this morning, you're SOL.